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Use Cases / Ecommerce
Voice AI · Ecommerce

Cut support costs & win back customers — with AI that handles calls 24/7

Deflect 80% of repetitive support calls, automate returns, capture post-delivery feedback, and re-engage churned buyers — all without adding headcount.

80% WISMO call deflection
40% Fewer human agent minutes
2x NPS survey response rate
24/7 Always-on support coverage

The Challenge

Support volume that never stops growing

WISMO calls overwhelm support teams

"Where is my order?" accounts for over 60% of ecommerce support volume. These calls require no judgment, but each one ties up an agent for 3–5 minutes — at massive scale.

Returns & exchanges are slow and manual

Customers calling to initiate a return navigate long hold times and multiple transfers. Every minute of friction increases the chance they leave a negative review or churn.

Post-purchase feedback goes uncaptured

Email surveys get 2–3% response rates. The feedback loop that could improve your product, logistics, and CX is almost entirely invisible at scale.

How It Works

Four workflows that pay for themselves

Each workflow integrates directly with your OMS and telephony stack. Deploy one or all four.

01
Inbound

Order status & tracking — WISMO deflection

Customers call in and ask about their order. The AI agent looks up the order in real time, reads out the current status, estimated delivery window, and carrier tracking number — no human needed.

02
Inbound

Returns & exchange initiation

Callers state they want to return or exchange an item. The agent verifies the order, checks return eligibility, initiates the return in your OMS, and sends a confirmation — end-to-end without escalation.

03
Outbound

Post-delivery satisfaction surveys

48–72 hours after delivery, an automated outbound call collects a satisfaction score, open feedback, and flags issues. Real-time transcripts surface problems before they become public reviews.

04
Outbound

Abandoned cart & win-back campaigns

High-value abandoned carts trigger a friendly voice call — personalised with the cart contents, a limited offer, and an easy checkout path. Recovers revenue that email and SMS can't reach.

Platform Capabilities

Built for ecommerce at scale

Real-time OMS lookup

Every call is grounded in live order data — status, carrier, ETA, return eligibility.

Deep integrations

Connects to Shopify, WooCommerce, Magento, and custom OMS via API — no data duplication.

Multilingual

Serve customers in their language — English, Hindi, and regional languages out of the box.

Intelligent escalation

When a query needs a human — damaged items, complex disputes — the agent transfers with full context.

Cost per contact analytics

Track deflection rate, AHT reduction, and ROI per workflow in a live dashboard.

Sovereign deployment

Customer order data stays in your infrastructure. Compliant with data localisation requirements.

Unlimited concurrent calls

Handle sale-day spikes — Big Billion Day, BFCM — without adding agents.

Sentiment & intent signals

Every call is transcribed and analysed — catching dissatisfied customers before they churn.

What you get

Live in 72 hours —
connected to your OMS

The Superteams team integrates Voice AI with your order management system, configures your support scripts, sets escalation logic, and launches your first live workflow in under a week.

  • OMS & order data integration (Shopify, WooCommerce, custom)
  • Custom IVR-free natural-language call flows
  • Escalation routing to live agent with full call context
  • Return & exchange initiation via API
  • Post-delivery survey design & feedback dashboard
  • Call transcripts, sentiment, and deflection analytics

Ready to deploy

See how much support volume you can deflect — live demo

We'll walk through a live Voice AI demo on your actual order flows — WISMO handling, returns, and a win-back campaign — and show exact deflection projections.